Targeting Gen Z: Why TikTok is a Must-Have Platform for Your Marketing Strategy
Want Gen Z in your pocket? Get in theirs with TikTok. The best way to reach a younger audience is through casual relatable videos allowing your brand to connect on a new personal level.
Our Agency’s Thoughts on Threads…
Meet the new kid on the block, Instagram Threads. Launched on July 5th, Instagram’s newest companion is set up to be a direct competitor to Twitter gaining 70 million users in just 48 hours. We asked our team their thoughts and here’s what they said…
Google Tag Manager 101
Google Tag Manager is a one-stop shop for all pixels and tags in a single container. This applies to Google Tags, Meta Pixels, LinkedIn Insight Tag, TikTok, Twitter and beyond.
What is OTT/CTV & why is it valuable to our clients?
Over-the-top (OTT) and connected TV (CTV) have been gaining popularity in recent years, and for good reason. These platforms offer unique benefits to clients that traditional TV advertising simply can't match.
Drive Instant Results with SMS Marketing
Texting is quite possibly the unsung hero of marketing direct to consumers. With smart device technology dominating screen time today, texting is the perfect channel to create urgency and brand awareness.
Boosted Posts vs. Facebook Ads
Wait…aren’t those the same things? Yes and no. Facebook terms can get a little redundant and confusing so we’re breaking down exactly what a boosted post is versus a paid ad and the strategy behind using both.
Integrating Artificial Intelligence into your Marketing Strategy
Consider integrating AI into your marketing strategy for assistance with customer engagement, predictive analytics, content creation, SEO optimization and more.
Top Social Media Myths From Our Social Media Managers
There can be a lot to understand when it comes to social media and a lot of myths that might get in the way of finding success. Take it from our social media managers who have firsthand debunked these common social media myths…
Creative Choice Winner: Needler’s Local Food Fest
Recently, our team led efforts to assist Needler’s Fresh Market win a National Grocers Association Creative Choice Award for advertising. The entire AR Team is involved with this process and it means a lot to the agency to help our clients get recognized on a national scale.
2022 AR Wrapped
We worked hard, we played hard, we ate a lot of free lunches. The 2022 AR Wrapped is finally here - check it out!
3 Design Trends for 2023 designers won’t tell you about.
We’re always trying to stay on the bleeding edge of trends in both design and tech. Those worlds are colliding. Here are three design trends that most designers won’t tell you about.
3 Reasons Why Your Company Needs a LinkedIn Page
LinkedIn allows your business to reach a professional audience, find more client leads and establish yourself in the industry. Here are our top three reasons why a LinkedIn company page is a must for your business.
Local Businesses We Love in Findlay, Ohio
It was hard to choose but we tasked our team with picking just one of their favorite local businesses in Findlay to share with you! Check out local businesses we love and tell us where we should visit next!
Brand Strategy Explained
What Color Choice Says About Your Branding
Color is an impactful element of effective design. It heavily influences the “feel” and mood of a brand. Color also really influences consumer behavior (buying power), so thinking carefully about color choices is an important part of the design process.
Meet Our Marketing & Design Interns
Ever wonder how the office fridge gets stocked, who’s taking out the trash and when lunch will be here? Just ask the interns! Beyond keeping our office up and running, get an inside look at their experience at AR!
3 Easy Ways to Get New Email Subscribers
If your email list is stuck at a standstill or you’re just getting started, here are three easy ways to get those new email subscribers and keep them!
White Space is Never Wasted Space: Most Underrated, Yet Most Powerful Design Tool
The goal of white space is to reduce the amount of content a viewer sees all at once, and facilitate clear communication between the message/design and the viewer.
Reach Your Ideal Customer With Meta Pixel
Did you know there’s a better way to track the success of your Facebook ads than just regular analytics? If you’re looking to make the most out of your ads, the Facebook Meta Pixel is an amazing tool that allows you to track website traffic, calculate online sales and find your ideal customer.
How Graphic Designers Can Reduce Their Environmental Impact
You might wonder what graphic design has to do with environment. It’s beyond choosing the right paper. Decisions like paper, ink and materials all reduce the carbon footprint of a design piece and produces fewer emissions and uses more natural resources.