Reach Your Ideal Customer With Meta Pixel
Written By Lindsay Smith
Did you know there’s a better way to track the success of your Facebook ads than just regular analytics? If you’re looking to make the most out of your ads, the Facebook Meta Pixel is an amazing tool that allows you to track website traffic, calculate online sales and find your ideal customer.
What is the Meta Pixel?
The Meta Pixel, or informally known as the Facebook Pixel, is a snippet of code you can insert into your website to track user activity. This code will relay back to Facebook the actions visitors are taking on your website after viewing your ad. This is a very useful tool when it comes to tracking your ROI, retargeting, and running dynamic ad campaigns. Facebook uses this data to help deliver your ads to the people who are most likely to take certain actions and deliver the best ad creative to the right person.
As the Meta pixel is tracking conversions on your website, you can see the true return on investment you are receiving from your ads. If you are an online retailer the pixel allows you to see the total sales gained from running your ads. As a business who relies on form fills to your website, you can track how many completed forms you have received due to your ads. When holding an event, you can track how many people have committed to attending. This is all possible with the correct placement of customized conversion events being collected by your pixel code. You can use these custom conversions to optimize your Facebook ads for the best results.
Reach Your Ideal Customer
When it comes to audience targeting, using the Meta Pixel is the best advantage you have. Some might say it is one of the most powerful retargeting tools on the internet. The pixel gives you the ability to retarget website visitors based on the actions they took on your website and the pages they visited by grouping them into custom audiences. If someone adds an item to their cart but doesn’t complete the sale, you can retarget them with a second more personalized ad to help complete the sale. Once the pixel has determined your best audience, you can then create look-a-like audiences to help reach new customers. This is a great way to take the guess work out of creating new targeting to reach your ideal customer.
One of the best reasons to use a Meta pixel is for running dynamic ads. Dynamic ads help you automatically show your website visitors the products they previously viewed or something similar. It’s all a matter of retargeting just the right people with all the right products that will get them to make a purchase. When you pair your pixel with your product catalog, you’ll have the ability to deliver personalized ads that are more likely to help you complete the sale.
So how can the Meta Pixel benefit Grocery Stores?
There are a few great ways any size grocery store can benefit from installing the Meta Pixel on their website:
It can be useful for driving the most relevant traffic to your website and then to your store
Use it to retarget your loyalty customers with the new sales ad each week to give them a reason to visit your store
The pixel can be great for increasing your email list or loyalty program when you drive the right traffic to your signup page
Retarget your customers with exclusive savings that are relevant to them
If you are a store with an online ordering system, you can track the total sales dollars you receive from each ad you run
Creating a custom audience from the users who completed a sale can allow you to retarget them for future orders and create a look-a-like audience to find new customers just like them
Let’s get started…
Facebook provides step-by-step instructions so you can easily add a pixel to your site, but we’re here to help too if needed! Check out these instructions to get started or work with us on enhancing your social media targeting.
