If you’re seeing fewer website visits but more calls or direction requests coming from search results and map apps, you’re not imagining it. Local search has changed.

A few months ago, I discovered this framework called CRIT. Context, Role, Interview, Task. It's nothing flashy, but once I actually started using it, I experienced a night and day difference in what I was getting back.

Influencer marketing is trending (again) in 2026, but this year, the game has changed. It’s no longer about big names and bigger budgets - it’s about trust. Influencer Marketing is more strategic than ever with smaller creators, real audiences, and results that matter.

We are seeing a transition in how people search online, and it's happening where the biggest audiences already are - social media.

For Gen Z, social media isn’t just entertainment, it is where we discover trends, decide what to buy, and figure out which brands we like. And if your brand is not part of that conversation, you’re invisible to us.

I wanted a place that would challenge me creatively, surround me with excited and curious people, and help me stretch into the kind of designer I want to become. That mindset is what led me to be a designer at AR Marketing.