
Why Social Media is a Non-Negotiable for Brands (Sincerely, Gen Z)
For Gen Z, social media isn’t just entertainment, it is where we discover trends, decide what to buy, and figure out which brands we like. And if your brand is not part of that conversation, you’re invisible to us.

Why I Didn’t Apply to Every Internship (and Landed the One I Wanted)
I wanted a place that would challenge me creatively, surround me with excited and curious people, and help me stretch into the kind of designer I want to become. That mindset is what led me to be a designer at AR Marketing.

From Engagement Rings to Fan Engagement
Turning viral moments into long-term loyalty: what associations, agencies, and brands can learn from Taylor Swift’s engagement.

Interning With Intention: Aligning Strengths and Career Path Through Ikigai

Can You Meme That? Asking for a Brand.

Keep the Event Buzz Going: The Secret Sauce to Successful Post-Event Content

How Turning the Camera on Ourselves Changed Everything

Through the Eyes of an Intern at Fresh Encounter Inc.

Typography Rules and How to Stretch Them
Typography shapes how people experience content and reinforces a brand’s personality. It’s the silent voice behind your words, setting the tone before someone even reads anything.

The Real Conversion Problem Isn’t Your Ads—It’s What Happens After the Click
It’s not about how much traffic you drive—it’s about how effortlessly visitors can take action. If they land on your site and do nothing, it’s not because your ads failed. It’s because your site slowed them down, confused them, or didn’t make the next step obvious.