Clicks, Coupons & Conversions: Building Holiday Loyalty with Omnichannel Campaigns
Written by: Melissa Carrick
What do you get when you mix paid social, direct mail, and some smart in-store strategy? A loyalty campaign that actually works.
This holiday season, independent grocers can take a page from Clark’s Market, a 10-store grocery chain in the Rocky Mountains that grew its loyalty program, boosted sales, and strengthened community connections through a true omnichannel campaign.
The Power of Omnichannel
Independent retailers don’t need enterprise budgets to compete; they just need to be everywhere their customers are. Clark’s Market’s “Clark’s Perks” campaign combined digital and physical touchpoints to create one seamless shopper journey:
Meta ads targeted local shoppers with dynamic reels and static creatives optimized in real-time.
Direct mail fridge magnets landed in 40,000+ households, driving signups with easy QR access.
In-store signage and POS reinforced the same message right at checkout.
Consistency across all channels created familiarity, trust, and repeat engagement — the foundation of true loyalty.
Meet Customers Where They Are (Online)
Paid social did the heavy lifting, with localized ad sets for every store. By testing multiple creatives and reallocating budget toward top performers, Clark’s cut their CPA in half, just $5.85 per signup compared to retail’s $10–$15 benchmark.
Paired with organic “Perk of the Week” posts and community-focused content, Clark’s reached shoppers where they spend most of their time, scrolling.
Direct Mail is Far From Dead
In fact, it’s thriving. The fridge magnet mailer worked as both a physical reminder and a brand reinforcement tool. Customers saw the same messaging online, at home, and in-store — a visual echo that built recall and action.
By combining digital conversion tools with tangible mail, Clark’s turned an old-school tactic into a modern driver of results.
Store Experience Matters
In-store signage and staff promotion helped bridge the final conversion point. Shoppers were reminded to sign up for Clark’s Perks at the register, making it a part of their natural shopping routine.
That last-mile engagement, from a friendly reminder to a QR code at checkout, ensured digital momentum translated into real-world loyalty.
Results That Matter
In just six weeks:
338,000+ impressions
4,000+ site visits
790 new loyalty signups
$5.85 CPA (50% below industry average)
5–12% YoY sales lift
381% social engagement growth
The future of loyalty isn’t one channel or the other; it’s both. When your message meets shoppers everywhere they are, you don’t just drive clicks and conversions…you build relationships that last long after the holidays.
