How Turning the Camera on Ourselves Changed Everything
Written by: Laura Brito
Last summer, we were looking for ways to carve out time to market ourselves while still supporting our clients. We knew creating content was important, but we didn’t expect that posting daily would become such a powerful part of our strategy. Fast forward to now: we’ve gone from posting two videos a week to posting every day, and honestly, it’s one of the best moves we’ve made.
Our TikTok strategy started as a small experiment and a fun challenge for our interns. But it quickly evolved into a consistent way to showcase our laid-back, collaborative culture, the creativity that fuels our work, and how much fun we have as a team. As one of the social media managers at AR Marketing, I’ve seen how this shift helped us grow our audience, attract stronger intern applicants, and build deeper trust, just by showing up as ourselves.
From Two Videos a Week to Daily Content
What began as a small experiment quickly showed us how powerful low-lift content can be. We started seeing real results: more video views, more likes, and a big jump in reach. And the best part? The content that was working and we still continue to make is not a polished campaign or a high-budget shoot; it is just us, being ourselves.
We now post daily, mixing trend-driven ideas with fun behind-the-scenes moments from agency life. Whether we’re poking fun at ourselves, social media manager fails or recreating office jokes, we always tie it back to what we do; marketing. That mix of personality and purpose keeps our content real and relevant.
Culture Is Content
This strategy isn’t just about going viral; it’s about showing who we are. Our videos give people a glimpse into the day-to-day at AR Marketing: the creativity, the collaboration, and yes, the chaos. It’s authentic, and that authenticity resonates.
In fact, our TikTok presence didn’t just boost numbers, it helped us attract a wave of high-quality intern applicants. Interest in our team has more than tripled, and we’ve seen a clear jump in not just quantity but quality, too. Applicants often tell us they found us on TikTok and could instantly picture themselves here. When people feel like they already know your team before the first interview, that’s a huge win.
And the numbers back it up:
Impressions: ↑ 841,326 (138.1% increase year-over-year)
Engagements: ↑ 29,828 (127.3% increase year-over-year)
Video Views: ↑ 841,326 (138.1% increase year-over-year)
How We Make It Happen (Without Losing Our Minds)
Creating daily content might sound overwhelming, but we’ve found ways to make it sustainable. We batch ideas, lean into trends that align with our tone, and keep things simple. Some of our best-performing videos have taken less than 15 minutes to film.
Everyone participates. The team is always willing to help, pitch ideas, and jump on camera. We’ve built a culture where creating content feels natural, not like another task, but something we genuinely enjoy. Because the content doesn’t need to be perfect, it just needs to be us.
At the end of the day, our office content isn’t about being trendy, it’s about being transparent. It’s about showing what it’s really like to work here, to create here, to grow here. We didn’t plan for TikTok to become such a key part of our brand story or recruitment strategy, but it naturally became one. And now? We wouldn’t have it any other way.
