CASE STUDY
Firelake Discount Foods: How Targeted Facebook Ads Drove Fresh Produce and Meat Sales
Services:
Social Media Management
Campaign Developement
To measure true performance, our team implemented a Meta Pixel to track key actions like add-to-cart events and completed purchases. With a modest budget and a focus on weekly specials, our goal was to prove that clean, product-driven creative and smart targeting could lead to powerful e-commerce results for grocery retail.
Sometimes, simple really does sell.
Firelake Discount Foods, a locally owned grocery store chain, wanted to shine a spotlight on its fresh produce and meat departments while encouraging more customers to shop online.
The Need
Firelake Discount Foods wanted to boost awareness of their weekly deals and generate measurable online sales.
The challenge was visibility. They had run social ads before, but could not connect engagement to actual revenue. By installing the Meta Pixel, we were able to track conversions in real time and lay the groundwork for long-term optimization and smarter strategy.
Our measurable goals included:
Increasing reach and engagement among Firelake’s core audience
Driving online conversions and measurable sales through Facebook
Building a retargeting pool for future campaigns
The Strategy
We created a campaign that was simple, colorful, and unmistakably Firelake.
The ads featured bright, eye-catching visuals highlighting produce and meat deals with clean “Deals for You” messaging. The creative was designed to stop thumbs mid-scroll while the copy focused on freshness, quality, and savings.
Our targeting strategy focused on local women between the ages of 35 and 65, Firelake’s highest-performing demographic group. We optimized delivery for purchase events and monitored performance weekly to make sure every dollar worked hard and engagement stayed strong throughout the campaign.
The Results
AR Marketing Results
1.79% Click-Through Rate
5.49% E-Commerce Conversion Rate
$92.13 Average Order Value
12.61x ROAS
Industry Average
1.0-1.5% Click-Through Rate
2-3% E-Commerce Conversion Rate
$70-80 Average Order Value
4-6x ROAS
Conclusion
Firelake’s campaign showed how effective intentional marketing can be. It generated $13,670.16 in total purchase value and delivered a 12.61x return on ad spend. With 3,251 add to cart events and 140 completed purchases, the campaign drove immediate revenue and helped build a valuable audience for future targeting. Women accounted for 78% of all purchases, especially ages 35-44 and 65+, confirming that our targeting was right on track.
By combining sharp targeting, fresh creative, and Meta Pixel tracking, Firelake Discount Foods turned a small budget into measurable growth and actionable insights. When data and strategy align, even a local grocer can compete online and turn modest spending into meaningful growth.
