The "Pinocchio Effect": How to Transform Your Website Into a "Real Boy" in SEO
When explaining SEO, we often describe it as the Pinocchio effect. Just as Pinocchio’s goal was to prove that he was more than just a puppet—to become a "real boy"—websites need to demonstrate to search engines that they are authentic, trustworthy, and deserving of higher rankings in search results.
Are Retail Media Networks like Middle School Boys’ Locker Rooms?
The future of Retail Media Networks for independently owned grocery store operators looks increasingly promising. Again, the FUTURE looks promising, but maybe not structured in the manner as so many RMN providers have been selling.
“That’s Just the Way the Cookie Crumbles”: Our Thoughts on Google’s Decision to Keep Third-Party Cookies
On Monday, July 22nd, the internet caught wind of Google’s announcement that after much deliberation, they were rescinding their efforts to yank third-party cookies. Here are our thoughts.
Targeting Gen Z: Why TikTok is a Must-Have Platform for Your Marketing Strategy
Want Gen Z in your pocket? Get in theirs with TikTok. The best way to reach a younger audience is through casual relatable videos allowing your brand to connect on a new personal level.
Our Agency’s Thoughts on Threads…
Meet the new kid on the block, Instagram Threads. Launched on July 5th, Instagram’s newest companion is set up to be a direct competitor to Twitter gaining 70 million users in just 48 hours. We asked our team their thoughts and here’s what they said…
Google Tag Manager 101
Google Tag Manager is a one-stop shop for all pixels and tags in a single container. This applies to Google Tags, Meta Pixels, LinkedIn Insight Tag, TikTok, Twitter and beyond.
What is OTT/CTV & why is it valuable to our clients?
Over-the-top (OTT) and connected TV (CTV) have been gaining popularity in recent years, and for good reason. These platforms offer unique benefits to clients that traditional TV advertising simply can't match.
Drive Instant Results with SMS Marketing
Texting is quite possibly the unsung hero of marketing direct to consumers. With smart device technology dominating screen time today, texting is the perfect channel to create urgency and brand awareness.
Boosted Posts vs. Facebook Ads
Wait…aren’t those the same things? Yes and no. Facebook terms can get a little redundant and confusing so we’re breaking down exactly what a boosted post is versus a paid ad and the strategy behind using both.
Integrating Artificial Intelligence into your Marketing Strategy
Consider integrating AI into your marketing strategy for assistance with customer engagement, predictive analytics, content creation, SEO optimization and more.