“That’s Just the Way the Cookie Crumbles”: Our Thoughts on Google’s Decision to Keep Third-Party Cookies
On Monday, July 22nd, the internet caught wind of Google’s announcement that after much deliberation, they were rescinding their efforts to yank third-party cookies. Here are our thoughts.
Targeting Gen Z: Why TikTok is a Must-Have Platform for Your Marketing Strategy
Want Gen Z in your pocket? Get in theirs with TikTok. The best way to reach a younger audience is through casual relatable videos allowing your brand to connect on a new personal level.
Our Agency’s Thoughts on Threads…
Meet the new kid on the block, Instagram Threads. Launched on July 5th, Instagram’s newest companion is set up to be a direct competitor to Twitter gaining 70 million users in just 48 hours. We asked our team their thoughts and here’s what they said…
Google Tag Manager 101
Google Tag Manager is a one-stop shop for all pixels and tags in a single container. This applies to Google Tags, Meta Pixels, LinkedIn Insight Tag, TikTok, Twitter and beyond.
What is OTT/CTV & why is it valuable to our clients?
Over-the-top (OTT) and connected TV (CTV) have been gaining popularity in recent years, and for good reason. These platforms offer unique benefits to clients that traditional TV advertising simply can't match.
Drive Instant Results with SMS Marketing
Texting is quite possibly the unsung hero of marketing direct to consumers. With smart device technology dominating screen time today, texting is the perfect channel to create urgency and brand awareness.
Boosted Posts vs. Facebook Ads
Wait…aren’t those the same things? Yes and no. Facebook terms can get a little redundant and confusing so we’re breaking down exactly what a boosted post is versus a paid ad and the strategy behind using both.
Integrating Artificial Intelligence into your Marketing Strategy
Consider integrating AI into your marketing strategy for assistance with customer engagement, predictive analytics, content creation, SEO optimization and more.
Top Social Media Myths From Our Social Media Managers
There can be a lot to understand when it comes to social media and a lot of myths that might get in the way of finding success. Take it from our social media managers who have firsthand debunked these common social media myths…
Creative Choice Winner: Needler’s Local Food Fest
Recently, our team led efforts to assist Needler’s Fresh Market win a National Grocers Association Creative Choice Award for advertising. The entire AR Team is involved with this process and it means a lot to the agency to help our clients get recognized on a national scale.