We do
BRANDING.
It’s seriously fun making you look so good.






Deliberate brand planning.
Logo Development
Tell Your Brand’s Story
Collaborate with you to understand your brand’s mission, vision, and target audience for a tailored design approach.
Create multiple logo concepts, incorporating various styles and design principles to explore possibilities.
Deliver logo files in multiple formats and resolutions for versatile use across print, web, and digital platforms.
Follow-Through with guidance on logo usage, including proper sizing, placement, and color variations.
Brand Guidelines
Make Yourself Memorable
Develop a comprehensive document outlining logo usage rules, including spacing, color variations, and modifications.
Define an official color palette with HEX, RGB, and CMYK codes for consistent application across media.
Establish typography standards, including primary and secondary fonts, size hierarchy, and usage examples.
Provide visual examples and templates for implementing brand elements in marketing materials.
Brand Voice Development
Craft the Words of Your Brand
Refine Your Brand’s Potential
Conduct interviews to identify the brand’s core values, personality, and audience expectations.
Define the tone of voice, such as professional, friendly, authoritative, or playful, tailored to the target market.
Create examples of messaging, including social media posts, email templates, and website copy, to guide content creation.
Develop an FAQ document and phrase bank to reflect the brand’s unique identity and values.
Brand Audits
Evaluate existing branding elements, such as logos, websites, and marketing materials, for consistency and effectiveness.
Conduct competitor analysis to identify strengths, weaknesses, and opportunities for differentiation.
Provide actionable recommendations for improving brand elements, communication strategies, and positioning.
Deliver a detailed report highlighting areas for improvement and opportunities for growth in brand identity.
Visual Identity Design
Bring Your Brand to Life
Design cohesive visual elements, including icons, patterns, and graphics, for use across digital and print platforms.
Develop branded templates for presentations, social media posts, and marketing collateral.
Offer mockups to show how the visual identity appears on real-world applications, such as packaging or signage.
Ensure scalability and adaptability of designs for various mediums, from business cards to billboards.
Consider us your in-house marketing team.
We partner with some pretty cool people.









What they’re saying
"For reals, though… your team at AR (and therefore, my team) are friggin’ rockstars… all of them. It’s such a pleasure to work with all of them – truly the highlight of most days. I know you know how awesome they are, but wanted to just reiterate how much confidence I have in the team and how happy I am that we made this decision."
Samantha Johnston Director of Marketing at Clark’s Market
Our branding at work.
Flag City Sluggers: Brand, Mascot & Visual Identity Design
We had an absolute blast teaming up with Flag City Sluggers to bring their brand vision to life!
The Brown Company: Visual Brand Development & Logo Design
The Brown Company is a specialized shock component manufacturer for the automotive market looking to get a fresh new look.
Findlay Brewing Company: Visual Brand Identity Development
We wanted to make sure that Findlay Brewing Company would fit in while standing out.

Have a project in mind?
Wendy Ladas | Senior Director
wendy @a-rmarketing.com
419.427.2772 x76