National Grocers Association

The NGA Show brings together over 3,000 independent retailers and wholesalers, food retail executives, food manufacturers and service providers for networking and educational opportunities.  From world-renowned keynote and general session speakers to retailer panels, the annual NGA Show is the premier event for the independent grocery industry.  Over the course of three days, attendees have the chance to attend more than 30 educational workshops and an EXPO floor designed to optimize business relationships between manufacturers, service suppliers and their customers.

 Themed with “Proud of the Past, Focused on the Future”, AR Marketing included two graphic visuals on all marketing materials; an antique grocery store cash register to represent the past and a hand held cell phone to represent the future. These graphics were layered on a bright teal green background.  The visuals assisted in sending a message to the audience that their attendance would help their organization move into the 21st century.  The graphics also assisted with the show mission of providing innovative and game-changing products and solutions and provides opportunities to learn from their peers and other industry thought leaders.

With record setting attendance, we were able to attract over 3,300 attendees to the NGA show. The expo floor was sold out with over 315 companies participating. Our efforts helped to increase participation in special events surrounding the NGA Show and we were able to help increase sponsorship opportunities.