American Frozen Food Association
We help you expand your reach.
Using hashtags, imagery and scientific research, our team designed a social media toolkit that allowed AFFI member organizations and the public to easily integrate our content into their social channels. The toolkit enabled us to reach a much broader audience than AFFI could have reached alone with nearly 4,000 posts for March's Frozen Food Month for a combined reach of 46.8 million occurring in March of 2021.
AFFI tasked our team with bringing awareness and sharing the facts on the benefits of frozen foods, specifically during March’s National Frozen Food Month.
Strategy sessions revealed that social media management and a social toolkit designed for their members would be the best way to position AFFI as the voice of their industry.
Services
Social Media Management
Video Production
Analytics
Graphic Design
Position your business as a thought leader in the industry.
If you’re looking to elevate your voice in a loud industry, let us help you break through the noise with a custom designed toolkit complete with copy, graphics and best practices. Toolkits can be used to bring awareness to a special event, to educate your industry on the facts or even to get your brand started with some basic social content. Pair the toolkit with our social media management services and see how you can reach your target audience faster.
What a toolkit includes:
Instructions on how to use the toolkit
Suggested use for the content & hashtags
Social media messaging for Facebook, Twitter and LinkedIn
Pre-designed social images to accompany messaging
Best times to post for organic reach
