The Compound

The Compound, home to Sweetwater Chophouse, Fired Stone Tavern and 4KD Crick Brewery, is located on Eagle Rock Golf Club in Defiance, Ohio and is a well-known community hangout.

While The Compound is loved by locals, our client wanted to reach new out-of-town guests through a paid social media campaign that would promote their holiday gift card promotion and ultimately bring in new customers.

With a new target audience and the power of paid social, our campaign not only brought in new customers and gift card revenue but also increased their online presence.

Beyond the social promotion itself, the restaurant saw 57.8% more first-time guests compared to the previous month and had a 79% increase in year-over-year growth. Not to mention, their gift card sales were 3x more than previous years.

“We are kicking ass with gross sales and gift card sales at both Sweetwater and Fired Stone! Our gift card sales are at least twice if not almost three times more than in past non-COVID years! ”

- Gary Cooper, Owner of The Compound

Read more about The Increase of First-Time Customers Through the Power of Paid Social on the blog.