Nourish Your Mind

As part of their annual philanthropic giving plan, Fresh Encounter Inc. came up with a campaign to create awareness around mental health in their grocery stores during Mental Health Aware month and beyond. To tie food in with the theme, “Nourish Your Mind” was established as the campaign name. After the campaign was mapped out, from introduction to fundraising, our designers got to work to bring the heart of this campaign to life.

Using calming colors and playing with an approachable voice, we created materials that communicated the importance of the cause while tying in some grocery-related themes in pre-existing lemon branding + nutritional content.

We achieved a well-rounded campaign by creating in-store signage, social promotions, web resources, and nutritional education in certain areas of the store and pointing guests to local and national helplines and educational resources through branded materials.