Using Cherries and Berries to boost brand awareness for Chief Markets

OTT (over-the-top) is the umbrella term that covers the delivery of video content via the internet with any device. CTV (connected TV) refers to the physical device that delivers the video content.

We used OTT video to advertise the Chief brand with the seasonal favorites cherries and berries.

We create video to add fuel to the fire of brand awareness. Check out the video we put together that ran on Philo, Samsung TV Plus, Direct TV, Sling TV, Pluto TV. The video ran for 6 days, reached 112,706 customers and had a complete viewing rate of 99.45%.

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Lowe's and Chief Supermarkets Dynamic Digital Ads