https://www.a-rmarketing.com/careers daily 0.75 2025-10-10 https://www.a-rmarketing.com/careers/internship monthly 0.5 2025-07-21 https://www.a-rmarketing.com/thoughts daily 0.75 2026-04-03 https://www.a-rmarketing.com/thoughts/jack-of-all-trades monthly 0.5 2026-03-23 https://images.squarespace-cdn.com/content/v1/6091550c6d693808bd95a549/1774275248398-O8NCI2RIY110Y2EQE2QW/BOY_ICON.png Thoughts - Finish the Phrase: A Jack of All Trades… https://images.squarespace-cdn.com/content/v1/6091550c6d693808bd95a549/1774275248443-AK3RYMFT3NTOGOUV09QH/GIRL_ICON.png Thoughts - Finish the Phrase: A Jack of All Trades… https://images.squarespace-cdn.com/content/v1/6091550c6d693808bd95a549/1774275249380-U0FBW2HCK72KP91DW983/SHAKESPHERE.png Thoughts - Finish the Phrase: A Jack of All Trades… https://www.a-rmarketing.com/thoughts/local-seo-in-the-age-of-ai monthly 0.5 2026-03-23 https://images.squarespace-cdn.com/content/v1/6091550c6d693808bd95a549/1772122569688-WPYVNII8GYG4FMMDJT6E/ASHLEY_BLOG_020263.jpg Thoughts - Local SEO in the Age of AI: What’s Changed and What Still Matters (2026) https://images.squarespace-cdn.com/content/v1/6091550c6d693808bd95a549/1772122569523-Q5KWO48P9QJN74NQPCA1/ASHLEY_BLOG_020264.jpg Thoughts - Local SEO in the Age of AI: What’s Changed and What Still Matters (2026) https://images.squarespace-cdn.com/content/v1/6091550c6d693808bd95a549/760f2813-56e5-4feb-97fa-c5755d70ab70/ASHLEY_BLOG_020262.jpg Thoughts - Local SEO in the Age of AI: What’s Changed and What Still Matters (2026) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.a-rmarketing.com/thoughts/why-safe-marketing-makes-you-invisible monthly 0.5 2026-02-13 https://images.squarespace-cdn.com/content/v1/6091550c6d693808bd95a549/45d8470d-cc40-4752-902f-0fc7556a2755/BLAKES_BLOG_GRAPHICS2.jpg Thoughts - Why 'Safe' Marketing Makes You Invisible - By: Blake Martin Let’s be honest for a second. The comfort zone feels really nice. It is warm and cozy and reliable. It is kind of like that beige sweater you've owned forever. Here is the hard truth that nobody wants to whisper at the board meeting. In the world of marketing, that cozy beige sweater makes you completely invisible. We all get tired of seeing the same old drab stuff, even if we don't always realize it. When money is on the line, the instinct is to retreat to the middle of the road where it feels 'safe'. We believe that playing it safe is actually the riskiest move you can make. If you look like everyone else, you do not exist. You're forgettable! You deserve better than that. Think of marketing less like a factory assembly line and more like a wild science experiment. It is a laboratory where we mix big ideas with data to see what happens. Everyone naturally seeks comfort. The brands that excel are the ones bold enough to try the crazy idea every once in a while. Will it work? Maybe. Will it blow up in your face? It might! (See: Bud Light, Jaguar, and Cracker Barrel). https://images.squarespace-cdn.com/content/v1/6091550c6d693808bd95a549/7d4e3ab2-c197-4815-b7f6-4b89b3e6801a/LIQUID_DEATH.png Thoughts - Why 'Safe' Marketing Makes You Invisible But look at what happens when the experiment goes right. Look at Liquid Death. They looked at the boring, "safe" bottled water industry and decided to market water like a heavy metal band. The result? A $700 million valuation and a cult following. Or look at the Barbie movie marketing team. They didn't just run ads; they turned the entire world pink. That wasn't safe; it was a saturation strategy that led to over $1 billion at the box office. When you hit, you don't just get a sale, you get a movement. Even a spectacular failure gets attention. Attention is something you can work with. The only thing you cannot fix is being forgettable. People remember the bold moves whether they are good or bad. They instantly forget the boring ones. Being bold does not mean you have to drive your brand off a cliff. You can still stay in your lane and drive your path to meet your goals. We just want you to drive a little faster and maybe turn the radio up. Persistence beats perfection every time. We believe that creativity and strategy are not enemies. They are actually best friends who balance each other out. You need the data to stay on the road, but you need the creativity to enjoy the ride. Treat this whole thing as one big and fun experiment. Learn fast and fix faster. Never be afraid to try something new. If you are ready to ditch the safety net and try some real marketing that gets real results, give us a shout. After all, we are real folks who give a gosh darn about your success. https://www.a-rmarketing.com/thoughts/the-crit-method monthly 0.5 2026-02-10 https://www.a-rmarketing.com/thoughts/2026-influencer-marketing-trends monthly 0.5 2026-01-19 https://images.squarespace-cdn.com/content/v1/6091550c6d693808bd95a549/49a675e2-8c95-499f-bbdc-fd8a5008ca69/WEBSITE_GRAPHICS.jpg Thoughts - 2026 Influencer Marketing Trends - 2. Influencer Groups This trend might be my favorite because it proves the power of community in real time. Remember the Quarantine Crew? They’re one of the earliest examples of an influencer group I can think of, and they were ahead of their time. @thequarantinecrew was a viral TikTok group of seven friends who shared their lives during COVID in 2020. The group account reached over 428K followers, and each individual member had their own audience as well. Some had a head start thanks to their appearances on The Bachelor and The Bachelorette, but that mix is what made the group so interesting. Different personalities, different followings, one shared platform. So what does this mean? Sometimes, more influencers are better than one. Group accounts work because: They offer multiple personalities and perspectives to connect with They give audiences options for who to resonate with They create a loop of discovery - one viral moment leads to another creator, then back to the group again Once you find one creator, you’ll usually find the rest. It’s a win-win for everyone’s growth. At its core, an influencer group has a shared identity or something that brings the group together, like a job, location, niche, lifestyle, or interest. The individuals in the group offer different personalities, specialties, and ideas. https://images.squarespace-cdn.com/content/v1/6091550c6d693808bd95a549/39edfd7b-1c67-43b6-992d-64e8216a000c/Screenshot+2026-01-02+at+11.04.30%E2%80%AFAM.png Thoughts - 2026 Influencer Marketing Trends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6091550c6d693808bd95a549/46a90744-c9d4-4a4f-95e0-fa470de8bb4b/Screenshot+2026-01-02+at+11.07.38%E2%80%AFAM.png Thoughts - 2026 Influencer Marketing Trends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6091550c6d693808bd95a549/0ebc682b-66b8-4cd0-be43-b072e5a018e8/Screenshot+2026-01-02+at+11.08.22%E2%80%AFAM.png Thoughts - 2026 Influencer Marketing Trends - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.a-rmarketing.com/thoughts/your-emoji-strategy-needs-a-glow-up monthly 0.5 2026-01-02 https://images.squarespace-cdn.com/content/v1/6091550c6d693808bd95a549/ca345ba6-8647-4dcb-b245-55f4e542f1cd/EMOJI_EXAMPLES.png Thoughts - Your Emoji Strategy Needs a Glow-Up - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.a-rmarketing.com/thoughts/generative-seo-is-the-new-search monthly 0.5 2025-11-26 https://images.squarespace-cdn.com/content/v1/6091550c6d693808bd95a549/1764173235338-S8U5V1T1RSR5XILTFAO0/TREY_BLOG_GRAPHICS.jpg Thoughts - Generative SEO is the New Search: The New Rules of Search and Social https://images.squarespace-cdn.com/content/v1/6091550c6d693808bd95a549/1764173234388-CHQG1KOFLAHRRGQH1D3T/TREY_BLOG_GRAPHICS2.jpg Thoughts - Generative SEO is the New Search: The New Rules of Search and Social https://images.squarespace-cdn.com/content/v1/6091550c6d693808bd95a549/38743845-72bf-480d-a0d0-19a22f292fd9/TREY_BLOG_GRAPHICS3.jpg Thoughts - Generative SEO is the New Search: The New Rules of Search and Social https://www.a-rmarketing.com/thoughts/clicks-coupons-and-conversions monthly 0.5 2025-11-07 https://www.a-rmarketing.com/thoughts/why-social-media-is-a-non-negotiable monthly 0.5 2025-11-07 https://www.a-rmarketing.com/thoughts/why-i-didnt-apply-to-every-internship-and-landed-the-one-i-wantednbsp monthly 0.5 2025-10-15 https://www.a-rmarketing.com/thoughts/from-engagement-rings-to-fan-engagement monthly 0.5 2025-08-29 https://images.squarespace-cdn.com/content/v1/6091550c6d693808bd95a549/6379a4aa-81bb-477e-a253-302bb31d17f1/From+Engagement+Rings+to+Fan+Engagement+%281%29.png Thoughts - From Engagement Rings to Fan Engagement - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6091550c6d693808bd95a549/1756416131634-UL88C72QI2QAW4HKECCQ/Media+3-92ECD8EE-E1C7-420F-A94E-EF259CF8C3FF.jpg Thoughts - From Engagement Rings to Fan Engagement https://images.squarespace-cdn.com/content/v1/6091550c6d693808bd95a549/1756416130983-X971865CRZZJ3KL7QHQQ/Media+4-9905884E-37B8-4D81-B9B7-DC1C03EAFD8F.jpg Thoughts - From Engagement Rings to Fan Engagement https://images.squarespace-cdn.com/content/v1/6091550c6d693808bd95a549/1756416133119-LLDTM6SYE98NFL2677QW/Media+6-15955B0F-564A-4A23-B43C-9064ED92C759.jpg Thoughts - From Engagement Rings to Fan Engagement https://images.squarespace-cdn.com/content/v1/6091550c6d693808bd95a549/1756416187606-T0ZGJ6E1B5E28ULZTO60/Media+1-A7B7BB5B-B452-48D5-A317-8BA292DA3DB8.jpg Thoughts - From Engagement Rings to Fan Engagement https://images.squarespace-cdn.com/content/v1/6091550c6d693808bd95a549/1756416187165-ZHZ7GSQWNYJ49WP185Y9/Media+2-81C8045C-17B2-4463-B73C-1A8344367106.jpg Thoughts - From Engagement Rings to Fan Engagement https://images.squarespace-cdn.com/content/v1/6091550c6d693808bd95a549/1756416190753-AW377FGKB2BSZMMWLA4T/Media+5-258B5D77-6F21-4073-8695-447EA4A4E980.jpg Thoughts - From Engagement Rings to Fan Engagement https://images.squarespace-cdn.com/content/v1/6091550c6d693808bd95a549/1756416193062-VARH03R7NLEJK6BKOOO3/Media+7-5F252AED-DDFA-4C56-A404-49CA4821380F.jpg Thoughts - From Engagement Rings to Fan Engagement https://www.a-rmarketing.com/thoughts/interning-with-intention-aligning-strengths-and-career-path-through-ikigai monthly 0.5 2025-08-28 https://images.squarespace-cdn.com/content/v1/6091550c6d693808bd95a549/b33f00a6-2ff3-4675-9ed3-08da938aa289/AR_DIAGRAM.jpg Thoughts - Interning With Intention: Aligning Strengths and Career Path Through Ikigai - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6091550c6d693808bd95a549/67a664c9-3076-4940-aab7-c87e97ba617b/ADRIANNE_HEADSHOT_4.jpg Thoughts - 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Asking for a Brand. - Make it stand out Screenshots of X accounts Tesla, Netflix and Aldi USA showing their take on the viral Coldplay Meme https://www.a-rmarketing.com/thoughts/keep-the-event-buzz-going-the-secret-sauce-to-successful-post-event-content monthly 0.5 2025-07-11 https://images.squarespace-cdn.com/content/v1/6091550c6d693808bd95a549/5d4d6128-7d7f-4c12-94db-a9ec31745010/JULY_BLOG_PHOTOS3.png Thoughts - Keep the Event Buzz Going: The Secret Sauce to Successful Post-Event Content - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6091550c6d693808bd95a549/d77e82e4-f64a-4963-9b10-5549787f437b/JULY_BLOG_PHOTOS.png Thoughts - Keep the Event Buzz Going: The Secret Sauce to Successful Post-Event Content - Make it stand out Whatever it is, the way you tell your story online can make all the difference. 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difference. https://www.a-rmarketing.com/thoughts/through-the-eyes-of-an-intern-at-fresh-encounter-inc monthly 0.5 2025-06-10 https://images.squarespace-cdn.com/content/v1/6091550c6d693808bd95a549/757d9ca9-0e92-4f3b-be2b-e0127950ae40/SYDNEY_HEADSHOT_2.jpg Thoughts - Through the Eyes of an Intern at Fresh Encounter Inc. - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.a-rmarketing.com/thoughts/typography-rules-and-how-to-stretch-them monthly 0.5 2025-04-15 https://images.squarespace-cdn.com/content/v1/6091550c6d693808bd95a549/8c79e3c5-fb2a-4d5d-bc0f-45790388eeb3/FARMERSMARKET_ARBLOG_2025.png Thoughts - Typography Rules and How to Stretch Them - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6091550c6d693808bd95a549/735c1cb1-77a5-43ee-8fe1-e85fde545725/FARMERSMARKET_ARBLOG_20252.png Thoughts - Typography Rules and How to Stretch Them - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.a-rmarketing.com/thoughts/the-real-conversion-problem-isnt-your-adsits-what-happens-after-the-click monthly 0.5 2025-03-14 https://www.a-rmarketing.com/thoughts/infographics-the-smart-way-to-simplify-your-message monthly 0.5 2025-02-14 https://images.squarespace-cdn.com/content/v1/6091550c6d693808bd95a549/5a59cc6e-8ced-444c-ad16-330dfe562984/TRULY_SIMPLE_infographics.png Thoughts - Infographics: The Smart Way to Simplify Your Message Eye-catching infographics to drive interest and engagement on Truly Simple social platforms. https://images.squarespace-cdn.com/content/v1/6091550c6d693808bd95a549/557d2d03-5993-4e4e-816c-c2a8d500bf10/FA_infographic.png Thoughts - Infographics: The Smart Way to Simplify Your Message - Make it stand out A Farm Action brochure outlining the intricate Feed-Meat Complex – a concept best illustrated through an infographic chart. https://images.squarespace-cdn.com/content/v1/6091550c6d693808bd95a549/a95c0c23-dd20-4873-ae12-85dc1e83b1a3/NGA_SHOW_SIGNS_MOCK_2024_transparent.png Thoughts - Infographics: The Smart Way to Simplify Your Message - Make it stand out NGA banner stands featuring graphics and stats on display at their annual Show. https://www.a-rmarketing.com/thoughts/human-vs-machine-why-your-brand-needs-real-designers monthly 0.5 2025-01-17 https://www.a-rmarketing.com/thoughts/taking-time-to-think-building-a-brand-that-actually-works monthly 0.5 2024-12-11 https://www.a-rmarketing.com/thoughts/the-pinocchio-effect-how-to-transform-your-website-into-a-real-boy-in-seo monthly 0.5 2024-11-27 https://images.squarespace-cdn.com/content/v1/6091550c6d693808bd95a549/3e382847-ea06-4ef4-ab8b-4cbfa561e4e6/PINOCCHIO_GOOGLE.gif Thoughts - The "Pinocchio Effect": How to Transform Your Website Into a "Real Boy" in SEO https://www.a-rmarketing.com/thoughts/are-retail-media-networks-like-middle-school-boys-locker-rooms monthly 0.5 2024-10-18 https://images.squarespace-cdn.com/content/v1/6091550c6d693808bd95a549/0c4b2730-08d2-4adc-b66c-dbcedef0a3c3/LOCKERROOM.jpg Thoughts - Are Retail Media Networks like Middle School Boys’ Locker Rooms? https://www.a-rmarketing.com/thoughts/our-thoughts-on-googles-decision-to-keep-third-party-cookies monthly 0.5 2024-07-31 https://images.squarespace-cdn.com/content/v1/6091550c6d693808bd95a549/e29f33b5-99f6-46dd-bdcd-cb254fdfc42e/AdobeStock_96254713+%281%29.jpeg Thoughts - “That’s Just the Way the Cookie Crumbles”: Our Thoughts on Google’s Decision to Keep Third-Party Cookies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6091550c6d693808bd95a549/1722372619559-G750CXTLKYFPGB314CE4/unsplash-image-AO_6utzivow.jpg Thoughts - “That’s Just the Way the Cookie Crumbles”: Our Thoughts on Google’s Decision to Keep Third-Party Cookies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6091550c6d693808bd95a549/1722372492880-465JNZDWKEJFS1PDUZNH/unsplash-image-eMemmpUojlw.jpg Thoughts - “That’s Just the Way the Cookie Crumbles”: Our Thoughts on Google’s Decision to Keep Third-Party Cookies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.a-rmarketing.com/thoughts/targeting-gen-z-why-tiktok-is-a-must-have-platform-for-your-marketing-strategy monthly 0.5 2024-09-10 https://images.squarespace-cdn.com/content/v1/6091550c6d693808bd95a549/2d76e8ca-e6ac-4f10-82f2-2ed2b9131978/AdobeStock_469699969.jpeg Thoughts - Targeting Gen Z: Why TikTok is a Must-Have Platform for Your Marketing Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6091550c6d693808bd95a549/78637f88-3649-4240-baac-87d311183ecf/96085+%281%29.jpg Thoughts - Targeting Gen Z: Why TikTok is a Must-Have Platform for Your Marketing Strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.a-rmarketing.com/thoughts/our-agencys-thoughts-on-threads monthly 0.5 2023-07-19 https://images.squarespace-cdn.com/content/v1/6091550c6d693808bd95a549/50362b16-0ec1-41c7-99c2-7b32518ad9d1/AdobeStock_622039408_Editorial_Use_Only.jpeg Thoughts - Our Agency’s Thoughts on Threads… - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.a-rmarketing.com/thoughts/google-tag-manager-101 monthly 0.5 2023-07-14 https://images.squarespace-cdn.com/content/v1/6091550c6d693808bd95a549/30d6521b-858e-49a2-948a-e19e0d74a145/AdobeStock_383273967_Editorial_Use_Only.jpeg Thoughts - Google Tag Manager 101 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. 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Using hashtags, imagery and scientific research, our team designed a social media toolkit that allowed AFFI member organizations and the public to easily integrate our content into their social channels. The toolkit enabled us to reach a much broader audience than AFFI could have reached alone with nearly 4,000 posts for March's Frozen Food Month for a combined reach of 46.8 million occurring in March of 2021. https://images.squarespace-cdn.com/content/v1/6091550c6d693808bd95a549/eff7878f-ec49-46b8-a375-36b3b8a506cf/AFFI_PAGE_HORIZ.gif Work - American Frozen Food Association: Amplified Awareness - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6091550c6d693808bd95a549/60006148-e9db-4398-a83d-acf129784968/Screen+Shot+2022-06-06+at+2.04.59+PM.png Work - American Frozen Food Association: Amplified Awareness - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/6091550c6d693808bd95a549/72b5c38b-c776-489f-9518-4ac4a855340c/Screen+Shot+2022-06-06+at+2.04.50+PM.png Work - American Frozen Food Association: Amplified Awareness - 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(Draft) Increasing Grocery Sales with Targeted Item & Price Promotions https://images.squarespace-cdn.com/content/v1/6091550c6d693808bd95a549/16518205-a35a-480d-9fbd-d45e2b648f5e/AdobeStock_225193597.jpeg https://images.squarespace-cdn.com/content/v1/6091550c6d693808bd95a549/1729696334999-YXNMG4GWADMNHO0B0166/unsplash-image-8upQZcvyFR0.jpg https://images.squarespace-cdn.com/content/v1/6091550c6d693808bd95a549/d0678934-038c-4cf5-9b87-8e5188c74b55/PHOTOSHOPLOWESGIF.gif https://images.squarespace-cdn.com/content/v1/6091550c6d693808bd95a549/1729779564690-QGPVZN7ZWL2WS5KMOCAC/unsplash-image-_5TGspSCIdw.jpg https://www.a-rmarketing.com/work/flag-city-sluggers monthly 0.5 2025-06-02 https://images.squarespace-cdn.com/content/v1/6091550c6d693808bd95a549/7e1ef2ea-1749-4a87-af3c-0c83a6d0caea/ARWEBSITE_FLAG_CITY_SLUGGERS_2024.png Work - Flag City Sluggers: Brand, Mascot & Visual Identity Design https://images.squarespace-cdn.com/content/v1/6091550c6d693808bd95a549/f9b6506a-c91b-4422-9a1a-486cb1e73d82/ARWEBSITE_FLAG_CITY_SLUGGERS_20243.png Work - 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