Needler's Fresh Market is a different type of grocery store. They offer more than your traditional store. Their attention to detail and cleanliness is unmatched by their competitors. The brand is clean and fresh in order to meet their brand expectations.

The stores are currently located in the Mid-West with stores in both Indiana and Ohio.

We developed the name, logo, visual identity, design elements, visual tone, and editorial tone. We launched the brand through store grand openings. We organized live bands, giveaways, and games in downtown Indianapolis, Indiana.

The brand, in a nutshell:

Be Friendly.
Be Punny.
Be Helpful.
Be Kind.
Be all the good vibes.


We continue to support the growing number of stores with campaigns, new store launches, and a changing retail landscape through advertising, social media, and live events.