Three Community Markets locations have an in-store pharmacy. Ads ran for 3 consecutive months in those markets to increase Pharmacy customers. The first ad (Fill & Win) was designed to push script count through the incentive of the opportunity to win a 90-second in-store shopping spree. The second ad focused on the promise that “Kids Come First”, and children’s prescriptions get moved to the front of the line at Community Markets Pharmacies. The last ad (“15 Minutes or Less” )focused on a 15-minute wait time per prescription. Customers who wait longer than 15 minutes received a $5 gift card to our store. The Community Markets Pharmacies have a knowledgeable and personalized staff that remains unmatched by larger drugstore chains, and (more…)
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