Findlay, OH. Anderson Robertson Marketing has been awarded on behalf of Fresh Encounter for their creativity in the grocery advertising category at The N.G.A. Creative Choice Awards. Great Scot pharmacy operations initiated a continuity program offered to customers in September, October and November of 2011. The program has been recognized by the National Grocers Association for advertising excellence in the area of Best Non-Price or Consumer Value Print Ad. The three month continuity direct mail program communicated the commitment of Great Scot Pharmacies safe fulfillment of children’s prescription medication, its accurate and expedited fulfillment rate and finally, the commitment to outstanding customer service. The program was designed and executed by Anderson Robertson Marketing, Findlay, Ohio. Anderson Robertson Marketing was also awarded on behalf of Fresh (more…)
Read moreThree Community Markets locations have an in-store pharmacy. Ads ran for 3 consecutive months in those markets to increase Pharmacy customers. The first ad (Fill & Win) was designed to push script count through the incentive of the opportunity to win a 90-second in-store shopping spree. The second ad focused on the promise that “Kids Come First”, and children’s prescriptions get moved to the front of the line at Community Markets Pharmacies. The last ad (“15 Minutes or Less” )focused on a 15-minute wait time per prescription. Customers who wait longer than 15 minutes received a $5 gift card to our store. The Community Markets Pharmacies have a knowledgeable and personalized staff that remains unmatched by larger drugstore chains, and (more…)
Read moreLet’s face it, sometimes as marketers we need to “hold the hand” of our audience. Otherwise our message gets lost or is even misinterpreted. I’ve been chewing on this for a while. For as long as I can remember people have been using social media logos in attempt to increase users to sites like Facebook and Twitter. The concept behind this is that if the consumer sees the social media icons, they will remember to go home and like them on Facebook and start following them on Twitter. If only it were simple. I’m sure Big Tom Callahan could come up with some great lines on how this is a waste of visual property. Have you every done this? Have (more…)
Read moreI imagine a lot of you can say that social media has improved your relationships among your friends, family and colleagues. Who knew 5 years ago that it was a viable threat to people to say “I’ll unfriend you” or that it would be ethical to “poke” co-workers after hours. Social media is overhauling how we communicate with one another. I know many people stay away from it for fears of identity issues, but these fears also existed when people began getting on the internet and when society started shopping online. “giving my credit card over the internet is dangerous.” In the past 5 years we have seen another internet boom that came along with the web 2.0, or is (more…)
Read moreClark Griswald…of course So many times I find myself explaining why I feel Twitter is a better social network than Facebook. Don’t get me wrong, I love Facebook and am able to connect with friends and family in ways I never would have dreamed. Twitter just offers something different. It offers the ability to learn from others, to experience events with strangers and most importantly, to influence strangers. NBA big man Shaquille O’Neal used to use Twitter religiously when he played for the Phoenix Suns to the point where he would tweet his location and give 2 tickets to the first person to give him a high five. Have you high fived Shaq on Facebook yet? Didn’t think so. In (more…)
Read moreRecently I had the pleasure of attending a social media workshop put on by Greater Findlay Inc and hosted by the University of Findlay. This session focused on social media in business. Going into this I was expecting a recap of a lot of things I already know about social media and also to walk away with a lot of new knowledge. Needless to say, I felt I should’ve held out for a more advanced session. After the session was over with, I wished they would have dug deeper into the different forms of social media and opened the forum for discussion on how to apply it to your own business. Whether you have a small niche business like Wolfies (more…)
Read moreThis is about the idea of creating the same boiler plate advertising for every client based on package pricing. Same ad size, color, look for everyone turns your business into another lemming and not the free spirit it is. Remember the good ole days when placing your ad prominently in the yellow pages was the heart of a profitable business advertising plan? Are you feeling like the Yellow Pages aren’t working like they used to? Or maybe you think the Internet is taking over and no one uses the thick yellow book of yesteryear. The truth is, the Yellow Pages are still alive and kicking – it’s just that advertising methods and understanding have not kept pace. At least (more…)
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