Holding Hands in Social Media Marketing
Let's face it, sometimes as marketers we need to "hold the hand" of our audience. Otherwise our message gets lost or is even misinterpreted.
I've been chewing on this for a while. For as long as I can remember people have been using social media logos in attempt to increase users to sites like Facebook and Twitter. The concept behind this is that if the consumer sees the social media icons, they will remember to go home and like them on Facebook and start following them on Twitter. If only it were simple. I'm sure Big Tom Callahan could come up with some great lines on how this is a waste of visual property.
Have you every done this? Have you? Raise your hand right now if you have?
Have you told your marketing department or designer "slap a Facebook and Twitter icon on our ad" like it gives your company some Klout or will magically increase your social media numbers? I've done this for clients, only because they insisted on using this method. Like telling your children to clean their room while they are watching a movie, the message doesn't fit the response you are looking for.
If you have and still use the logo icons on your marketing materials I want to ask you some questions.
- Have you been able to measure how many new followers you have based upon these methods? It's already very difficult to gauge ROI (Return On Investment) on social media, especially in traditional media.
- If you are comfortable using the Facebook and Twitter icon on your marketing materials, would you useto signify you have a website instead of giving your domain name? I mean why not, a globe is the symbol for the internet. Easy pickens, eh?
- Would you use instead of giving your phone number to people? Do you trust your clientele to go to their phone book or the internet to find your phone number?
- Would you use instead of your address on your marketing materials? Google maps is pretty accurate you know so why not trust them to find where you are.
Proof flavored pudding.
Hold the hand of your audience
- Sign up for a Facebook username. Did you know you can create a custom username for your Facebook page and profile? Just go to www.facebook.com/username and fill out the information presented. Then you can tell people to go to facebook.com/armarketing to like us on Facebook rather then giving them the Facebook logo and hoping they find you.
- Don't just give the twitter logo, give your twitter ID. The '@' symbol has become synonymous with Twitter so on your marketing materials use @jayyeater along with the twitter logo.